I'll be the first to admit that what I'm getting ready to throw out here is not necessarily new, but it is easily forgotten. Sometimes we need to refocus so we can accomplish the real task at hand. Yes, I know I potentially risk stepping on a few toes, maybe even the toes of some of our own clients, but they know we only want the best for them - especially them!
So what REALLY sells a house? Get ready for the astonishing answer, the things that sell a house are the same things that have always sold a house! Tah Dah! There is no real magic bullet - so help me if there were, I would have implemented it and now be living on own my own island in some remote part of the south Pacific.
What sells a house, whether we want to admit it or not is market, price, location and condition. Period. If these play in your favor you will sell sooner and for more money. If they do not, you will have a much harder time selling, thus netting less dollars from the sale. Frankly, I am not sure I agree with the common statement that real estate is all about location, location, location. A house that backs to rail road tracks, high tension power lines and a sewer treatment facility can and will sell IF the price is right. Price is the the real trump card. Of course location, condition and market all play a part if we want to get the highest price. Just don't get hung up on one component to the neglect of the others. Here are some tips that actually do have something to do with selling a home quickly and for as much money as possible in a given market:
- Listen to qualified experience. Remember, most everyone thinks they are an expert when it comes to real estate, but few really are.
- Regardless of how much marketing is done to promote a home, it will have no effect on an overpriced house. DON'T GET DISTRACTED.
- Do not forget that over 95% of homes sold are sold by local brokers/agents via MLS.
- Do not rely on the news, especially national news, to get your market information. For that matter don't rely anythign except properly disseminated market information.
- Good homes in good neighborhoods sell for fair prices. There is no such thing as the "deal".
- Do not spend too much time creating spreadsheets to guide your selling or purchasing decisions. Numbers say what we want them to say.
- When buying or selling, emotion plays a significant role.
- If you're on the selling side - your home is not the center of the universe to anyone except you.
So whether buying or selling a house...a home (successfully), here is a good plan - emotion guided by logic and reality. It's true, some sales and purchases are a breeze but most carry with them a ton of pitfalls. Ironically many of the pitfalls that seem the smallest end up being the deal breakers. Nearly anyone can put a sign in a yard, can take a few pictures and "market" a listing. These thing are not, however, what makes the difference in being ultimately successful. It's when contracts and human emotions come into the picture that deals fall apart. You are well advised to (this is the sale my friend) engage an experienced professional to get the contract through closing. Things that can sabotage an otherwise successful transaction can likely be avoided with a cool head and a large pool of experience from which to harvest solutions. When we suggest to our clients that they should do this or do that, it is for no other reason than, frankly, doing this or doing that is what is going to give them the best chance for success.